Innovative Product Design Leader

I am passionate about transforming complex challenges into engaging, user-centric digital experiences by leveraging creative vision and strategic precision to streamline design systems, double engagement metrics, and enhance accessibility.

Research

Cardinal Compass:

Navigating Borrower Journeys

Cardinal Compass: Navigating Borrower Journeys

Embarking on a quest to chart the mortgage market's vast terrain, we delved into competitor landscapes, stakeholder aspirations, and borrower pain points. This exploration paved the way for crafting a fresh, borrower-centric, intuitive experience.

Coming Soon

A research-focused slide with a dark blue text box containing a quote from Erika Hall's Just Enough Research: "The first rule of user research: never ask anyone what they want. People are not reliable narrators of their own actions." The background features blurred images of a research plan document and sticky notes in a digital workspace.
A research-focused slide with a dark blue text box containing a quote from Erika Hall's Just Enough Research: "The first rule of user research: never ask anyone what they want. People are not reliable narrators of their own actions." The background features blurred images of a research plan document and sticky notes in a digital workspace.
A research-focused slide with a dark blue text box containing a quote from Erika Hall's Just Enough Research: "The first rule of user research: never ask anyone what they want. People are not reliable narrators of their own actions." The background features blurred images of a research plan document and sticky notes in a digital workspace.
A research-focused slide with a dark blue text box containing a quote from Erika Hall's Just Enough Research: "The first rule of user research: never ask anyone what they want. People are not reliable narrators of their own actions." The background features blurred images of a research plan document and sticky notes in a digital workspace.
A research-focused slide with a dark blue text box containing a quote from Erika Hall's Just Enough Research: "The first rule of user research: never ask anyone what they want. People are not reliable narrators of their own actions." The background features blurred images of a research plan document and sticky notes in a digital workspace.
A UI design mockup showcasing the Stagwell Marketing Cloud website. The main browser window highlights a sleek, modern layout with a dark blue gradient header, a bold tagline stating, "Stagwell Marketing Cloud is the antidote to the guessing game," and four key features in a grid format. Two additional browser windows in the background hint at different states or versions of the design.

Design Systems

Tints and Tones

Tints and Tones

Creating a brand new color palette for SMC’s Design System. Finding a balance between business, branding and product needs to create a delightful experience.

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Website

Time for a new lewk

Time for a new lewk

Collaborating closely with Branding amd Marketing to plan, build, and design a brand new responsive website for Stagwell Marketing Cloud.

SMC Website

The image shows a presentation slide or dashboard for Cardinal Financial with an orange background. In the center is a dark blue rectangle with "Cardinal Financial" in large text and "Research Playback" written below it. On the left side, there's a document showing what appears to be a post-it note or card sorting exercise with various colored sticky notes arranged in groups. On the right side is a document titled "Cardinal Borrower Research Plan" which appears to be part of a "Borrower Excellence Strategy" effort. The image represents materials from a financial services research project focused on borrower experience.